Wag Your Tail: Behind the Bark

Wag Your Tail was founded out of a deep love for dogs and the desire to provide high-quality, stylish accessories for our four-legged family members.

We noticed something simple yet surprising: while you update your own wardrobe to match each season and mood, your dog’s collar and leash stay the same year-round. At Wag Your Tail, we believe your pup deserves just as much variety, comfort and performance as you do.

That insight led us to design limited-edition capsule collections. From crisp spring mornings to golden autumn afternoons, each piece is built to withstand every puddle dash and park sprint while looking fresh and fun.

Because this brand is as much yours as ours, we invite you to vote on the surprise shade for every collection. After all, every tail tells a story, and we’re here to make sure yours looks and feels its very best.

At Wag Your Tail, we believe that pets are family, and they deserve accessories that reflect their unique personalities while offering the quality and durability their owners can trust. 🐾✨