Meet Sarah – Founder, Dog Mum, and Full-Time Tail Wagger

Sarah is the heart behind Wag Your Tail Dogwear, a company she started with two things in mind: her dogs, Lemon and Sault, and the belief that function and style can go paw-in-paw. Her pups are more than companions, they’re family, and their comfort and happiness shape everything she creates.

When she’s not designing beautiful, practical accessories for dogs (inspired by Lemon and Sault, of course), you’ll likely find her with dirt under her nails, tending to her garden and growing flowers with the same care she gives her dogs.

A lover of movement and calm, Sarah splits her time between Pilates classes, morning runs, and daydreaming about adding a third dog to the family (if only her car was bigger!). With a passion for comfort, style, and unconditional love, she created Wag Your Tail to celebrate the everyday joy of life with dogs, because nothing makes her smile more than a wagging tail.