Privacy Policy

1. Introduction
Wag Your Tail Dogwear (“we”, “us”, “our”) is committed to protecting your privacy in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (“APPs”). This Privacy Policy explains how we collect, hold, use and disclose your personal information when you:

  • Visit or make a purchase via our website www.wagyourtaildogwear.com.au (the “Site”);

  • Sign up for our newsletter or product-stock updates;

  • Otherwise interact with us.

By using our Services or providing us with your personal information, you consent to the practices described in this Policy.

2. What Personal Information We Collect
We collect only the personal information reasonably necessary to carry out our functions and activities. This may include:

  • Contact details: name, postal address, email address, telephone number;

  • Order information: delivery address, order history, payment details (collected by our secure third-party payment provider, not stored on our servers);

  • Marketing preferences: your consent to receive newsletters or product-stock updates;

  • Technical information: IP address, browser type, device type, browsing behaviour (via cookies – see section 8).

3. How We Collect Your Information
We collect personal information:

  • Directly from you, when you place an order, subscribe to our newsletter, register an account or otherwise fill in forms on the Site;

  • Automatically, via cookies and analytics tools when you browse the Site;

  • From third parties, such as our payment gateway or delivery partners, solely to fulfil your order.

4. Why We Collect, Hold, Use & Disclose Your Information
We use your personal information to:

  1. Process and deliver orders;

  2. Communicate about your order (status updates, delivery issues);

  3. Send you newsletters, promotions or product-stock alerts if you have opted in;

  4. Improve our Site and Services through analytics and feedback;

  5. Comply with legal obligations (e.g. taxation, consumer law).

We may disclose your information to:

  • Service providers (shipping companies, payment processors, email marketing platforms) to fulfil the purposes above;

  • Regulators or law enforcement where required by law or to protect our lawful interests;

  • Any acquirer of our business or assets (subject to confidentiality).

5. Direct Marketing & Your Choices
If you subscribe to our newsletter or stock-alert service, we will only send you marketing communications relevant to Wag Your Tail Dogwear. Each email or SMS will include clear unsubscribe instructions. You can also contact us any time at hello@wagyourtaildogwear.com.au to withdraw your consent or update your preferences.

6. Data Quality & Security
We take reasonable steps to ensure that:

  • The personal information we hold is accurate, complete and up-to-date;

  • Your information is stored securely against misuse, loss and unauthorized access, modification or disclosure.

Unfortunately no internet or data-storage system can be 100% secure. If you become aware of any security breach, please notify us immediately at hello@wagyourtaildogwear.com.au.

7. Access & Correction
Under the APPs you have a right to access the personal information we hold about you and to request corrections if it is inaccurate, incomplete or out-of-date. To make a request, please contact us at hello@wagyourtaildogwear.com.au.

8. Cookies & Analytics
We use cookies and similar technologies to collect technical data for Site functionality and to understand how users interact with our Site. You can manage or disable cookies in your browser settings, but this may affect the functionality of the Site.

9. Cross-border Disclosure
Your personal information may be disclosed to service providers overseas (for example, our email marketing or payment-processing partners). We take reasonable steps to ensure they handle your information in compliance with the APPs or equivalent privacy standards.

10. Complaints
If you believe we have breached the APPs or this Policy, please raise your concern with us at hello@wagyourtaildogwear.com.au. We will investigate and respond within 30 days. If you remain dissatisfied, you may refer your complaint to the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

11. Changes to this Policy
We may update this Policy from time to time. The latest version will always be available at www.wagyourtail.com/privacy. Your continued use of our Site after any change constitutes acceptance of the new Policy.

12. Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact:

Email: hello@wagyourtaildogwear.com.au.

Thank you for trusting Wag Your Tail Dogwear with your personal information!